Your Instagram bio has 150 characters to make someone follow you. Most people waste it. Here are 25 templates that actually work—organized by niche. Copy, customize, done.
The Formula Behind Every Great Bio
[What you do] + [Who you help] + [Clear CTA]
Every template below follows this structure. That’s why they work.
Coaches & Consultants
Bios that build authority and attract clients
#1
Leadership Coach
I help new managers stop second-guessing every decision.
Leadership tips daily 👇
📩 DM “START” for free guide
#2
Career Coach
Helping you land a job you actually want.
No fluff. Just strategy.
👇 Free resume template below
#3
Business Coach
From side hustle to 6 figures.
Helping [niche] build businesses that don’t burn them out.
🔗 Start here 👇
#4
Fitness Coach
I help busy professionals lose 10kg without living at the gym.
📲 DM “PLAN” for your free workout
Results 👇
#5
Mindset Coach
Helping overthinkers get out of their own way.
Simple mindset shifts. Real results.
👇 Free workshop below
Content Creators
Bios that grow audiences and build community
#6
Finance Creator
Making money simple for people who hate spreadsheets.
Budget tips without the boring.
👇 Free template below
#7
Productivity Creator
Helping you do less and achieve more.
No hustle culture. Just systems that work.
📩 DM “SYSTEM” to start
#8
Travel Creator
Budget travel that doesn’t feel budget.
Helping you see the world without breaking the bank.
🗺️ Guides 👇
#9
Food Creator
Quick recipes for people who hate cooking but love eating.
5 ingredients or less. Always.
🍳 Recipes 👇
#10
Parenting Creator
Helping tired parents raise confident kids without losing their minds.
Real talk. No judgment.
Start here 👇
Freelancers & Creatives
Bios that attract clients, not just followers
#11
Graphic Designer
Brand design for startups who want to look like they’ve been around for years.
🎨 Portfolio below
📩 Open for projects
#12
Copywriter
I write words that make people buy things.
Emails, landing pages, ads.
👇 See the results
#13
Web Developer
Building websites that load fast and convert faster.
Specializing in [niche/platform].
💻 Work 👇
#14
Photographer
Capturing moments you’ll actually want to frame.
[City] based 📍
Booking Q2 2025 → DM me
#15
Virtual Assistant
I handle the chaos so you can focus on growth.
Email, calendar, operations.
📩 DM “HELP” to chat
Entrepreneurs & Founders
Bios that build credibility and open doors
#16
Startup Founder
Building [product] to help [audience] do [outcome].
Sharing the journey—wins and failures.
👇 Follow along
#17
E-commerce Owner
[Product type] for people who care about [value].
Ethically made. No compromises.
🛒 Shop 👇
#18
Agency Owner
We help [type of business] get more [result] without [pain point].
🏆 [Social proof / number]
Let’s talk 👇
#19
SaaS Founder
Building tools that make [task] stupidly simple.
Founder of @[product]
🔧 Try it free 👇
#20
Course Creator
Teaching [skill] to [audience] in [timeframe].
No fluff. Just what works.
🎓 Start learning 👇
Corporate & Professionals
Bios that stand out while staying professional
#21
Marketing Professional
Marketing lead @ [Company]
Sharing what actually works (and what doesn’t).
Connect 👇
#22
HR Professional
People & Culture @ [Company]
Making workplaces suck less.
Tips for managers 👇
#23
Finance Professional
[Title] @ [Company]
Breaking down finance so it actually makes sense.
No jargon. Promise.
#24
Tech Professional
Engineering @ [Company]
Explaining tech like you’re not a robot.
Side projects 👇
#25
Consultant
Helping [industry] companies solve [specific problem].
Former [credibility point].
📩 Let’s talk
✅ Before You Publish Your Bio
Does it say what you do FOR people? Not what you are.
Is there a clear next step? DM, link, or action.
Would your ideal follower recognise themselves? Be specific.
Is it under 150 characters? Instagram cuts off the rest.
Does it sound like YOU? Not a corporate template.
