Clarity Over Noise
7 Days. No Overthinking.
A simple Instagram content plan you can repeat every week. Just follow it.
“What should I post today?” — If you ask yourself this every day, you’ve already lost. Here’s a simple 7-day content plan you can repeat every week. No overthinking. Just follow it.
The Real Problem Isn’t Ideas
It’s decision fatigue. You have plenty of ideas—you just waste energy deciding which one to use. This plan removes that. Every day has a purpose. You just execute.
Your Week at a Glance
Mon
Value
Tue
Story
Wed
Opinion
Thu
Teach
Fri
Engage
Sat
Give
Sun
Personal
💡
Monday
Value Post
What to post
Share one actionable tip, hack, or insight your audience can use immediately. Make it specific and practical.
Example
“The easiest way to sound more confident on calls: Stand up while you talk. Your voice changes. Your energy changes. Try it today.”
Start the week strong. Give them something useful before you ask for anything.
📖
Tuesday
Story Post
What to post
Share a personal story—a failure, a lesson, a turning point. Stories build connection faster than tips.
Example
“2 years ago I almost quit. I had 47 followers, zero engagement, and felt like I was talking to a wall. Here’s what changed everything…”
Vulnerability wins. Don’t just share wins—share the mess that led to them.
🔥
Wednesday
Hot Take / Opinion
What to post
Share an opinion that might be controversial in your niche. Take a stance. This is how you build a point of view.
Example
“Unpopular opinion: Most productivity advice is just procrastination dressed up as planning. You don’t need another system. You need to start.”
Polarizing content gets shared. If everyone agrees, you’re not saying anything.
🎓
Thursday
How-To / Tutorial
What to post
Teach something step-by-step. Break down a process. Carousel posts or Reels work well here.
Example
“How to write an Instagram bio that converts (5 steps):
1. Lead with what you DO, not what you ARE
2. Name your audience specifically
3. Add one clear CTA
4. Remove the fluff
5. Test and iterate”
1. Lead with what you DO, not what you ARE
2. Name your audience specifically
3. Add one clear CTA
4. Remove the fluff
5. Test and iterate”
Educational content gets saved. Saves = algorithm boost.
🙋
Friday
Engagement Post
What to post
Ask a question. Run a poll. Get your audience talking. Comments boost your reach.
Example
“Quick poll: What’s your biggest struggle with personal branding?
A) I don’t know what to post
B) I’m not consistent
C) I feel like I’m talking to no one
D) I don’t know my niche yet
Drop your letter below 👇”
A) I don’t know what to post
B) I’m not consistent
C) I feel like I’m talking to no one
D) I don’t know my niche yet
Drop your letter below 👇”
Reply to EVERY comment. That’s where relationships are built.
🎁
Saturday
Free Resource / Gift
What to post
Share a freebie—template, checklist, guide, tool recommendation. Give without asking.
Example
“Free resource: I made a simple content calendar template you can steal.
It’s the exact one I use to plan my week in 15 minutes.
Comment ‘CALENDAR’ and I’ll DM it to you.”
It’s the exact one I use to plan my week in 15 minutes.
Comment ‘CALENDAR’ and I’ll DM it to you.”
This builds your email list. Every DM is a potential subscriber.
👤
Sunday
Personal / Behind the Scenes
What to post
Show the human behind the brand. Your workspace, your weekend, your thoughts. People follow people, not logos.
Example
“Sunday reset ☕
Planning next week, catching up on reading, and finally cleaning my desk (it was chaos).
What does your Sunday look like?”
Planning next week, catching up on reading, and finally cleaning my desk (it was chaos).
What does your Sunday look like?”
Relatable > polished. Sunday is for being human.
Now Repeat
Follow this for 4 weeks straight. No skipping. No overthinking. After a month, you’ll know what works for YOUR audience.
📅 Same structure. Fresh content. Every week.
📋 Quick Reference
| Day | Type | Goal |
|---|---|---|
| Monday | Value | Establish expertise |
| Tuesday | Story | Build connection |
| Wednesday | Opinion | Create POV |
| Thursday | Tutorial | Get saves |
| Friday | Engage | Boost comments |
| Saturday | Freebie | Build email list |
| Sunday | Personal | Show human side |
