If your team has 10 priorities, they have none. Your job is to cut through the noise, define what matters right now, and protect your team’s focus — relentlessly.
Your team is busy. Everyone’s busy. But look closer. How much of that busyness actually moves the needle? How many tasks are habit rather than priority? How many “urgent” things are actually just loud?
This is the leadership discipline most managers skip: defining what matters and protecting it against everything else.
It’s not glamorous. It doesn’t feel like leadership. But when your team finishes every week exhausted and yet nothing meaningful has been completed, the problem isn’t effort. It’s focus. And focus is your responsibility to provide.
Everything Feels Urgent. Nothing Gets Finished.
Most teams don’t fail from doing too little. They fail from doing too much. Every new request gets added. Nothing gets removed. And your team ends up spread so thin that nothing gets the attention it deserves.
The result: everything takes longer, quality drops, and your best people burn out — not because the work was hard, but because there was no end to it.
As the leader, you’re the filter. You decide what gets through and what doesn’t. If you say yes to everything, you’re saying no to the things that actually matter. And your team pays the price.
How to Reprioritise Without Creating Chaos
How to Communicate Priority Changes
What This Looks Like in Practice
There was a period where I was passing on every request from above straight to my team. I thought I was being responsive. What I was actually doing was overwhelming them with competing priorities and no filter.
The turning point was realising that my job wasn’t to relay — it was to filter. I started asking myself: “Does my team need to act on this right now, or can I hold it?” That single question transformed how my team worked. Less panic. More focus. Better output.
One Thing to Do Right Now
Put the 5R to Work
The 5R Leadership Toolkit includes priority-setting templates, conversation scripts, and the one-page framework reference.
Get the 5R Toolkit — £12








